How do you inspire a community to come together and support their local school?

Kids love stickers. And good communities stick together. This idea merges these two basic truths, and shows everyone literally and figuratively ‘sticking together’ for kids and local schools with Woolworths Earn and Learn.

15,000 schools and early learning centres got involved, earning over 300,000 pieces of equipment. That's a lot of microscopes.

Directed by Melanie Bridge. The oh-so-familiar and extremely catchy song was brought to life by Ramesh Sathiah at Song Zu. Stills photography by Ian Butterworth.