How do you make a bank's global trade and transaction services look innovative and unique?
Traditionally, global trade and transaction services (GTTS) are slow, primitive and depend on long paper trails. Trades are routinely carried out via fax machines. CommBank are set to change all that. Now CommBank clients have real-time visibility of their full GTTS journey on CommBank's award-winning online platform, CommBiz.
An innovative new product development demanded an innovative new art direction style. Mat and Carl Baker delivered on the photography and retouching of these intricate "globes". The world of global trade and transaction services never looked so good.