How do you convince Australian regional pub owners that Austar's subscription sport is essential to their business?

Sport is the life blood of regional pubs. A pub with no sport would be like a pub with no beer. So, borrowing heavily from Australian country music legend Slim Dusty's hit song "The Pub With No Beer", we recorded a new track, "The Pub With No Sport" and mailed it out to publicans. We even had one of Slim Dusty's back-up singers record it for us. 

Click 'play' to hear the new track the publicans received. 

Awards: ADMA and Echo Winner