How do you convince huge businesses to change banks?

No-one likes changing banks. It's fiddly, time-consuming and complicated. So imagine how hard it would be if you were in charge of a multi-million dollar company? We mailed iPad minis to the CEOs and CFOs of some of Australia's biggest companies. Each iPad mini included a 100% bespoke iPad app - a uniquely tailored interactive presentation, created using insights from CommBank's incredible data capturing capacities. By showing CEOs and CFOs just how much CommBank already knew about their business, we were able to convince the toughest prospects that the shift to CommBank was worth committing to.

Awards: ADMA (AC&E) Gold and Silver, AdNews Best Use of Data, AGDA, Webby Awards and Effies Winner